The Impact of Audiovisual Material on the Sale of Tourism Offers
In the tourism industry, where emotions and experiences are everything, quality audiovisual material plays a fundamental role.
Well-crafted images and videos not only capture the public’s attention, but also offer a window into the world, a preview of the destination or experience a traveler might experience.
Good use of these resources can make the difference between a successful sale or a lost opportunity.
The quality of images and videos used to promote destinations and services not only builds trust, but also creates an emotional experience that influences the purchase decision.
By using accessible tools to improve the quality of visual content and platforms like Toursys with its image gallery to manage it effectively, travel agencies can maximize their sales opportunities and stand out in a competitive market. to manage it effectively, travel agencies can maximize their sales opportunities and stand out in a competitive market.
Let’s take a closer look at the importance of audiovisual material and how to manage it effectively.
What is audiovisual material?
Audiovisual material encompasses all content that combines visual and audio elements to communicate ideas or messages. This includes everything from photographs and videos to animated infographics or virtual tours.
In the context of tourism, these resources make it possible to showcase destinations, hotels, services and experiences in a way that words alone could not convey. It is a powerful tool to generate an emotional connection with potential travelers.
Studies show that purchasing decisions, especially in the service sector, are strongly influenced by visual perception.
For example, the quality and presentation of images of a tourist destination can increase the conversion rate by 80%, as customers tend to trust more what they can see.
The photos and videos not only show what is being offered, but also allow the viewer to imagine themselves enjoying the experience.
How to achieve high quality audiovisual material?
Good quality audiovisual material is not optional, it is essential. Low-resolution or poorly edited images and videos can have a negative impact on the perception of the tourist offer.
According to experts, a badly taken image or a poorly edited video can give the impression that the service is of low quality, affecting the customer’s purchasing decision.
How to achieve high quality audiovisual material?
In order to achieve a quality material, it is important to pay attention to several factors:
- Resolution and clarity: It is essential that images and videos are sharp, without pixelation or blurring. High resolution conveys professionalism and ensures that the details of the destination or service are properly appreciated.
- Composition and framingGood visual composition can make a simple landscape look stunning. Learn the basic rules of photography, such as the rule of thirds, and how to use angles to show the best side of the destination or product.
- LightingNatural light is the best ally in tourist photography. Take advantage of the golden hours, just after sunrise and before sunset, to capture images with warm tones and soft shadows that create a cozy atmosphere.
- Professional editing: Both photos and videos must go through an editing process. This is where brightness, colors and imperfections are adjusted and removed. This improves aesthetics and creates a more polished and attractive end result.
Free tools to enhance photos and videos
Although having a professional camera or hiring a photographer may be ideal, it is not always necessary to achieve good results.
Nowadays, there are many free tools and applications that can help you improve your photos and videos without having much prior experience:
- KineMaster (Android and iOS): An easy-to-use video editing app that lets you trim, add effects, music and professional transitions. Ideal for creating quality promotional videos directly from your phone.
- Snapseed (Android and iOS): This app is a favorite for photo editing. It offers a variety of filters, color adjustment tools and advanced correction tools, all in an intuitive interface.
- Canva (Web and mobile)Although known mainly for its graphic design, Canva also offers options for creating short videos and animations, ideal for social networks or advertising campaigns. The platform has templates that facilitate the process for inexperienced users.
These tools allow small and medium-sized tourism companies to compete in terms of visual quality without the need for large investments in expensive equipment or software.
